Sprite: Heat Happens. Stay Cool
As Lead Art Director on this Sprite® campaign, I totally had fun on this through-the-line campaign with the team!
My goal was to bring a universal truth to life: life will always turn up the heat, and young people feel that pressure every day. Across TVC, radio, digital, and out-of-home, we crafted a bold visual and tonal world built around one idea - don’t surrender to the heat, beat it.
With a tone-of-voice targeting the young GenZs, we used sharp, energetic language and refreshing visual cues to position Sprite® as the go-to relief when adulting gets chaotic. Whether the day is throwing obstacles your way or the pressure is dialled all the way up, Sprite® becomes the cool, steady backup.
Because heat is temporary - but that ice-cold crispness is forever.
We Started With
A Short Film…
Our lead TV commercial and digital film were shot in a high-energy setting - a bustling bus park on a hectic weekday morning, where tensions naturally flare. This environment allowed us to dramatize the “Heat Happens. Stay Cool.” narrative in a way that felt raw, relatable, and unmistakably Sprite®.
To extend impact, we developed a series of cutdowns optimised for social. These shorter edits delivered strong digital performance, driving high completion rates and consistent brand recall, particularly among Gen Z audiences. Paired with influencer-led content that generated steady engagement and above-average watch times, the campaign maintained visibility across Instagram, TikTok, and YouTube throughout its run.
Together, the film, cutdowns, and creator integrations formed a cohesive ecosystem, reinforcing Sprite®’s role as the go-to refreshment when the heat kicks in.
Going Digital
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#HeatHappensStayCool
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Going Digital • #HeatHappensStayCool •
Staying Cool
On Social…
We took over social with influencers,
campus reps, and creators pushing #HeatHappensStayCool - driving fresh waves of views, comments, and duets all campaign long.
And to turn the heat cool all the way up?
We brought in Fireboy, whose hit single Sprite Limelight - instantly boosted campaign visibility with spikes in views, saves, and shares, plus stronger retention across TikTok, IG, and YouTube.
His vibe hit perfectly with our audience and kept Sprite® in the heart of youth culture.
