aDIDAS Superstar

PROJECT SUMMARY: 
I created the adidas Superstar video with a clear commercial and creative goal: to accelerate sell-through of existing stock while making space for the next generation of the Superstar. The challenge was to move inventory without diminishing the icon’s value.

Leaning into the shoe’s rich heritage and unmistakable classic vibe, I crafted a video that celebrated the Superstar as a timeless staple across sport, music, and street culture. By anchoring the story in nostalgia, confidence, and attitude, the piece reinforced why the Superstar remains relevant - making the “old” feel just as desirable as ever.

It was especially rewarding to create a film that balanced business objectives with genuine respect for an iconic silhouette.