aDIDAS x waf:
of communities,
sports & passion

PROJECT SUMMARY: 
As Creative Brand Manager at adidas, I led a grassroots sports initiative in partnership with WAF, focused on supporting local communities through sport. I managed the end-to-end execution, from community engagement and event logistics to the creative direction and production of the project video capturing the energy of the games.

In addition to donating essential kits - boots, bibs, shoes, and training gear, we awarded substantial cash prizes to winning participants, extending our impact beyond the pitch. The initiative reinforced adidas’ commitment to empowering local athletes and strengthening sport at the grassroots level.