Coca-Cola: Sharing Makes Us One

CAMPAIGN SUMMARY: 

During Ramadan, between sunrise and sunset, the experiences of every muslim is equal regardless of social standing. Muslims also employ the rising and setting of the sun as a means of telling time, specifically when to start and stop fasting. 

With Coca-Cola’s Ramadan campaign, we built this thought into our ad, with shadows acting as sundials and families coming together as one when it was time to break their fast.