PickUp Brand Identity:
Voices. Colors. Journeys.

When PICKUP came to me to talk about what they were building, I immediately saw more than just a product; I saw a vision taking shape - a brand that needed to inspire trust, empower drivers, and connect seamlessly with consumers.

This brand identity document is the result of that collaboration: a framework that captures our voice, our colors, and our values, ensuring every campaign, every message, and every design choice tells the same unified story.

Here’s the the narrative blueprint of who we are and how we move forward together.