Cadbury Bournvita:
Give Them The Strength
to win, everyday.
Crafting the Visual Language of Everyday Strength
As the Lead Art Director on this campaign, my goal was to bring the quiet, powerful bond between mother and child to life, especially in moments when the Mother prepares them to take on the world.
We focused on those intimate morning moments - the warmth, the routines, the unspoken encouragement, and crafted visuals that felt honest, hopeful, and full of possibility.
Every frame was designed to show how Bournvita fits naturally into a mum’s daily ritual, supporting both her child’s growth and her desire to prepare them for the day ahead. The result is a warm, uplifting tribute to everyday parenting and the small acts of love that help kids rise.
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As a mum, I believe my child needs to be sufficiently prepared for the rigors of daily learning but I worry that the demands of learning can become overwhelming for him.
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The New Bournvita helps mums prepare their kids every day to win by replenishing the energy they channel to learning in and out of school.
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“Cadbury Bournvita is a great-tasting beverage which contains vitamins and minerals that helps reduce tiredness and fatigue for my kid keeping him mentally aware all day long”
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We needed a smart, visual way to show the mental edge Bournvita gives kids every day - and chess delivered it perfectly. It’s a game of strategy, focus, and quick thinking, mirroring the kind of daily preparedness we wanted to communicate.
Bringing in Tunde Onakoya made the idea even stronger. He’s not just a chess master; he’s a symbol of discipline, brilliance, and possibility. His presence instantly elevates the message and gives it real-world credibility.
From an art direction standpoint, chess also gave us a clean, striking visual language - grids, tension, movement - that beautifully ties physical action to mental sharpness.
Simple, smart, and culturally resonant. Chess made the message clear; Tunde made it inspiring.
Our Creative strategy at a glance…
We Tested several iterations, first…
Before landing on the final direction, we explored multiple visual pathways that showed different shades of a child’s daily preparation - both physical and mental. From warm morning rituals to energetic, action-led compositions, each iteration tested how best to express “everyday readiness.”
Working within the brand’s colour palette and visual architecture, we experimented with framing and motion cues to balance vitality with momentum. These explorations helped us sharpen a visual language that felt authentic to our audience and aligned with Bournvita’s promise of daily strength.
That’s me (L) Art Director on set with Tunde Onakoya - Guinness World Record for the longest marathon chess game.
Shoot Day!
₦52.2b ($88.7m) in 2024
refreshment beverage sales, led by Bournvita a 40.34% year-on-year uptick.
46% increase in total revenue growth
for Cadbury Nigeria Plc in 2023 (₦55.2b → ₦80.4b ≈ US $93.7m → US $136.7m), with unaudited 2024 results climbing further to
₦129.19b ($219.6m)
After we’ve finalized the pre-production phases, we finally got to shoot the TVC commercial, with an announcer message:
Give your child the Delicious, Creamy and Chocolatey Bournvita every morning. It contains Vita-Ready, a combination of essential Vitamins and Minerals that supports physical and mental vitality.
The executions were city-wide!
