Schweppes:
#BornSocial

As the Art Director on Schweppes: Born Social, my goal was to bring one simple truth to life: we’re all born social - but somewhere along the way, routine dulls our spark. Schweppes wanted to reawaken that instinct and reclaim its place at the heart of social moments, especially with the launch of its new SKU bottles.

The brand had been missing from real-world gatherings, so we set out to change that by creating the biggest social experience Schweppes had ever pulled off - a vibrant, high-energy celebration that put people, connection, and discovery at the center. From visual direction to editing rhythm, I led the creative development of this case video, weaving together campaign highlights, audience energy, and performance stats into a unified narrative.

This case video captures how we turned a simple product launch into a full-blown cultural moment -
one that reminded people to step out, mix up the familiar, and say yes to the thrill of the new.

Hit play — the whole story (and all the tea) is inside.