The smartest investments are built on the colorful strength of all the good stuff and the
Stock of Many Colours…
People naturally gravitate towards investments anchored in businesses with a track record of success. Tapping into this instinct, we introduced The Stock of Many Colours - a campaign designed to demystify the Meristem ETF and make diversified investing feel both familiar and desirable.
Knowing that ETFs can feel abstract to a broad audience, we distilled the idea into sharp, accessible copy - clearly explaining what an Exchange Traded Fund is, why it matters, and how it works harder by spreading value across multiple strong companies.
Through conceptual visual art direction and smart photo manipulation, we brought the idea of diversification to life. Each frame became a metaphor: many colours, one powerful whole - translating financial complexity into relatable, aspirational imagery and positioning Meristem’s ETF as wealth, thoughtfully layered.
“I was as rich as I could be in my coat of many colours.”
This creative project that returned value in the form of industry recognition and awards for me, my copywriter and my agency.
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As more consumers look to grow wealth intelligently, diversification has become a clear priority. Meristem set out to increase awareness of its ETF on the platform, while clearly communicating its range and establishing a distinct position in a competitive investment landscape.
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People want to invest in many successful sectors, but don’t have the access, knowledge, or capital to do it all individually.
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The Stock of Many Colours.
We positioned the Meristem ETF as one stock made up of many attractive investments—proving that true value comes from variety. One product, diversified by design. -
Using bold visual art direction and clever photo manipulation, we used colour as a metaphor for range and diversification. Each visual brought multiple investment opportunities together into one compelling frame, supported by clear, accessible copy that simplified ETFs and highlighted why Meristem’s offering stands apart.
Fully approved by the client at first sighting and awarded at the Lagos Advertising and Ideas Festival, 2022.
